For example, the significant decrease in the interest coverage ratio may in fact hide the fact that the company has taken an extra loan to improve its equipment and that this new equipment is expected to generate higher earnings at a later period.
Section B
3. The business life cycle involves, similarly to the product life cycle, five different stages, namely the establishment of the business, the growth period, the expansion, the maturity and the decline. All these stages have different impacts in terms of business risks, sales volumes, cash flows and profits. The first two stages imply high business risks, as well as high costs that are associated with the development of a new project or service, the marketing costs associated with its launch on the market, as well as any additional costs aimed at making the company better known on the market. This also means that the profits are significantly low in this period, even negative.
With the expansion and maturity periods,...
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